http://www.shefalinetke.com/grocerylog daily 0.75 2014-11-11 https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466402357702-CZFBFCFP2ED17FMNVALH/Groccery+Log.png Grocery Log iOS App https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737440232-7ZVC0Q4FNV97IZ2GB1XS/Shefali_IdeanFinal.png Grocery Log iOS App https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737428667-9OG3O4R2Q3B450G7YH2N/Shefali_IdeanFinal+2.png Grocery Log iOS App The first step was to map out the grocery shopping experience from the process of making a list to actually eating the purchased good. I identified problem points for each step involved. https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737432638-MGMPOYRCBDCJ4CWZFQD8/Shefali_IdeanFinal+3.png Grocery Log iOS App Next, I looked into existing application in this space and found four main areas of focus. https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737429910-PZHN67NCGKNW88TQK4GY/Shefali_IdeanFinal+4.png Grocery Log iOS App I chose to focus on Health when designing my solution to making shopping more efficient, meaningful, and fun. The goal that I set was to find a way to easily keep track of the foods you are purchasing. https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737431732-750LHR161N2DCCST9KOQ/Shefali_IdeanFinal+5.png Grocery Log iOS App I chose to focus on young adults as my user group when designing this application. I selected this group because this was the audience that I had best access to at the time for potential user testing and would be easier to work with due to time constraints (2 weeks). I narrowed in on two main factors, health conscious and mobile focus, to keep in mind when considering this group after talk to five people in this demographic. I also provided a quick persona sketch for better context. https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737435104-FH31F0VAS5ORTPO8R8Y9/Shefali_IdeanFinal+6.png Grocery Log iOS App This is the general overview of the application. https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737435126-COCN15WB037SNK1DME7G/Shefali_IdeanFinal+7.png Grocery Log iOS App Above is the main screen of Grocery Log. The main focus is this visual distribution of foods from the user's shopping trip. https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737437225-W1CB8T4HJY3AQRR9F2C1/Shefali_IdeanFinal+8.png Grocery Log iOS App This shows how multiple trips can be viewed in the application so the user can access previous information. https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737435936-W6VX9YD7WKLCAC3ISUMA/Shefali_IdeanFinal+9.png Grocery Log iOS App The general application flow focused on three main actions. The main flow that I've focused on is building a "New Trip" and making that entry process as easy as possible. https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737437916-F598MQGXY9F0W3EOG4IX/Shefali_IdeanFinal+10.png Grocery Log iOS App https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737439658-6V5R4H7V5YNIFCQJHD7I/Shefali_IdeanFinal+11.png Grocery Log iOS App https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737438957-5U9DNHBO1VLNLK4KJB3A/Shefali_IdeanFinal+12.png Grocery Log iOS App I made three key assumptions when designing this application: 1) That the store databases would be able to quickly produce the QR code needed 2) A powerful backend structure could be implemented to keep the graphics smooth 3) And that users will know that this app is not the ultimate solution to being more healthy https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1415737440099-CW6RVBQ271Q39WCLKZ06/Shefali_IdeanFinal+13.png Grocery Log iOS App http://www.shefalinetke.com/work daily 0.75 2016-04-05 http://www.shefalinetke.com/away daily 0.75 2020-12-15 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894451579-83UEC48J9QXMBHTYI7LH/c51ab23f483989a623f0d418e6ec34fd.jpg Away https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894384136-CG1EDOFO45DGWTPM22VX/c51ab23f483989a623f0d418e6ec34fd.jpg Away https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894394510-H2VL2DQ4YTNAJ5EODB92/5a48ef7978ad6cd49c8f4020f3c811a3.jpg Away https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894395093-WSIVVNQVKL5QOYAODPU7/7fb1c95e8f50e989c0e9f53cef86a1ed.jpg Away https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894395271-423QOYVO3RN2VJG4BZ7L/9a83ce788f40f9c9ba4dfb81cc13445e.jpg Away https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894395279-O3I1J6EBYEQ4VQ8SE93B/9facdb5d348a36645d2d29a94e66bf2a.jpg Away https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894396649-5PZVYPJP53BGJ5M11Y3P/5055102aefbaf5ea12c1a7cec03b2608.jpg Away https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894407679-GX9EJWSRPY1D7OQTDS6M/dca831db9f1530d07a04d4a1a0b43f30.jpg Away https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894407304-1JML2K2YPNDPMGEUM1PY/f02bc29b1350eb7f1d6c5c65fab36908.jpg Away http://www.shefalinetke.com/urban-avenue daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894750469-WQ0T1I3OKXHXXHKLHJH9/92fec80039edbc3b666d4575a7cc5390.jpg Buildings https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377894750469-WQ0T1I3OKXHXXHKLHJH9/92fec80039edbc3b666d4575a7cc5390.jpg Buildings 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https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1463426257740-BZN2ZMNLRL00227TCI7I/Screenshot+2016-05-16+12.16.03.jpg Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466625823609-SSKYK1MB0U822ETWT3TS/image-asset.png Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466627534039-XTAW4YP5AS830N735L8N/image-asset.png Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466627576443-U4BW5YKQCMBOA6OFOLK2/Soma_Data2.png Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466625279851-RTWZLFHUFSIU3CRU8J8P/Sarah.png Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466625405942-K79WS9M7UHH5025PBB65/James.png Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1462878009820-9E5HALXREKBCHXX4AA7N/image-asset.jpeg Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1462877868689-4NE3U2RFMD5CN7L0SWAE/image-asset.jpeg Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1462880478193-X3DZJBKPZSAP9DYY165E/image-asset.png Landing Page Redesign https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466402095275-G9AMSUSRHULKEQU3YA9N/Soma+Water.png Landing Page Redesign http://www.shefalinetke.com/my-fitness-pal daily 0.75 2016-06-23 https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890868622-ZHGB2A3WBN2TDNA1OSMT/PostIt_Synth.jpg My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1463277639917-4D73L0FWHN982LCJWQMS/image-asset.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466703301331-HDKEPRY04J0NQMAE0D5V/Screenshot+2016-05-13+11.50.04.jpg My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891470565-X1UO3MNWEKLDBMP5UXMS/Diary+Page.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891470870-KQS1F4XX3I1IYD6WDCSO/Shortcut+Menu.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891471568-R73NV671NEW3R4DUZBRA/Scanner.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891470335-9SKFSE6RT4CL92WRDJYL/Confirm+Item.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891469960-ML1TPIVMURAZ7W0AJ73C/Choose+Meal.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891475262-ZJ0MHZF6O3IG9PQW3PF3/food+added.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891280302-A2LSG0VF49NWESKJC7DR/image-asset.jpeg My Fitness Pal Scan Feature Evaluation Current Options Setup https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1463202497546-HI7FPXST9BHWVH2ZAWZD/image-asset.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890658619-PIZTGSJEC3NXHMKELRN5/Screenshot+2016-03-21+09.59.57.jpg My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890748008-ITWY8CVTNBCUZYVYUF0F/Screenshot+2016-03-21+10.08.10.jpg My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890721489-DOFYXMV8WGAHO1XO8217/Screenshot+2016-03-21+10.17.47.jpg My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891157855-1MVY7J0EW3RMRY581UC3/Screenshot+2016-03-25+13.15.22.jpg My Fitness Pal Scan Feature Evaluation Proposed Scan flow https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1463202916045-20XK5C4QLBMO6N0M6J9M/image-asset.jpeg My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890974200-QJ219YKT01ZCQ08BDFUM/2016-03-20+17.19.04.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890974770-YCRKTWMR08N57IX69NA1/2016-03-21+01.25.55.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890977422-ODKMR764AAQB3X0MRZ9P/2016-03-21+13.48.08.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891131943-A0FJWD1JWONM0MYX0KGA/image-asset.jpeg My Fitness Pal Scan Feature Evaluation Current flow to scan in item, the red dotted area shows the major interaction that I changed with the proposed flow https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891336064-LPXI0O2TNQ5WT2QRO2BF/image-asset.jpeg My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459891308436-71J0Y4QBMLLIE3TU6NBE/image-asset.jpeg My Fitness Pal Scan Feature Evaluation Proposed modification https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890305084-OKX0YGI5TD8EJEDIFOC2/Diary+Page.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890305445-ZT3WH8BOHRTK87SCB9B8/Shortcut+Menu.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890305440-LP2NP19EQ7X9BFQ4YW9I/Scanner.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890304392-PPQ6RC3BVTPIZWGZ4XZC/Confirm+Item.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890304366-A2RKIA5ZICCSIUCC7VOT/Choose+Meal.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459890309429-0ENW1BQCJV1HFU1PAZ1P/food+added.png My Fitness Pal Scan Feature Evaluation https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1459894858467-K3CQX058E3VOE5Z6YCT9/MFP_Icon.jpg My Fitness Pal Scan Feature Evaluation http://www.shefalinetke.com/canopy-mobile-site daily 0.75 2016-06-27 https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466143890269-PW51MQPB0YSNXBZU2G5K/IMG_4312.jpg Canopy Mobile Site Crazy 8's for Lesson Layout https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466143905677-4ONXUT3RZSVNROSYAPYJ/IMG_4313.jpg Canopy Mobile Site Crazy 8's for Roadmap Layout https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466399447463-GUM4FJJ1XEBZLEIB2TJM/image-asset.jpeg Canopy Mobile Site https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466400934801-QTFWMJ1XH1DWAJ475QL5/image-asset.png Canopy Mobile Site https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466143685660-03E8BG6TH2K22N423DJH/image-asset.jpeg Canopy Mobile Site https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466143348331-FRQLA21NRYXHGA6Z57AB/image-asset.jpeg Canopy Mobile Site https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466324144527-ERKA7BCVIPZ4ONQGUZ5P/IMG_4492.jpg Canopy Mobile Site https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466323847466-LK31IG72XABPFIXOR29M/Screenshot+2016-06-19+01.02.27.jpg Canopy Mobile Site Roadmap Layout Lo-fi Mockups https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466401621521-W2GT7YQVVP8N3HXW08OP/AAEAAQAAAAAAAAlKAAAAJDk0MjhmYTA1LWQ1M2ItNGFmMy04YzNjLWJkOGQ4MDVlYjk0MQ.jpg Canopy Mobile Site - Shefali Netke https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466401621176-AJJZT3IHYUBPECIA6KSK/AAEAAQAAAAAAAAdWAAAAJGY0ZGU3ZmU4LWQ2MDEtNDg0Ni1hM2ZlLThlYjA0OGRkZTE3Mg.jpg Canopy Mobile Site - Cally Dai https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466401621118-FPUZ2G3P8D8PZY3FD4F3/AAEAAQAAAAAAAAlpAAAAJGJmYjIzMTFjLWYyMWQtNDRkNC1hMjcyLTM1MDAxYmI1OTdmMQ.jpg Canopy Mobile Site - Kenny Lopez https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466401620856-GTG05L0PTRAFXTEXXQHC/AAEAAQAAAAAAAAjyAAAAJDVjODRjY2U2LTVjNTktNDRkZS1hOGFjLWYwZTQ4YjFiNmZmOA.jpg Canopy Mobile Site - Andrea Ucar https://images.squarespace-cdn.com/content/v1/52e74de6e4b0347231697764/1466401621357-UEF0B7DCVRBRCES05HTY/0519718.jpg Canopy Mobile Site - 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